Bring community identity alive and streamline workflow with this easy-to-use feature.
User Groups, which can be created and assigned using Studio’s User Tags field, is one of the most extensible tools in your Livefyre tool belt. With a bit of CSS, you can evolve your conversation Apps into a community of known users, encouraging participation along the way. User Groups allows your team to set the tone for conversation and your users to express their own identities and affiliations. Here’s what we’ll cover in this guide:
For information on implementing User Groups, please see Product > Features > Custom Styling.
The Value of User Groups
If you have commenters, you have a community. I’m sure the moderators and community managers out there can list off the usernames of the most thoughtful users, the funny ones, the snarky ones…and the ones who like to stoke the fire! You have many users whose comments are especially noteworthy, and User Groups ensures that they stand out in your community discourse. This serves as motivation for community members to write great comments and serves as a signal to new users that there is an active community on your site, discouraging thoughtless or uncivil comments.
Your users want to be known. Whether it’s a sports team, a cast member, a home state or even a professional degree, you can prompt your users select a preference in their user profile which can programmatically add them to a User Group. This adds weight to their comment and encourages others from either side of the fence to jump in with a comment of their own.
Behind the scenes, User Groups can provide a helpful way to internally track and search for particular kinds of users which can help with your team’s moderation workflow. Read our Streamline Moderation guide for more ideas about how to improve your moderation workflow.
User Groups Use Cases
User Groups is the best way for your team to badge a user. It may be helpful to put the specific job titles of your team members, such as Editor in Chief or Community Manager. Other customers call out specific community members as subscribers or industry thought leaders. If you have company sponsors responding to user reviews, you may consider badging them with the company name.
Moderators also find User Groups to be a helpful organizational tool for labeling users that need or deserve extra attention, such as “banned three times”, “two strikes”, “potential community ambassador” etc.
We also suggest using User Groups to reward users for being active members of your community. You could badge users as “Top Commenters” so that their responses receive more weight. Alternatively, consider rotating a “Commenter of the Week” badge around your community as an even more exclusive reward. Be sure to have clear guidelines around what types of users will receive this badge and how often you’ll be rotating the title. And announce when a new badge is awarded!
Depending on the profile system, User Groups can be incorporated within user preferences. Include a few User Group options that are important to your community within the user profile preferences, such as area of expertise or favorite TV show, video game or sports team.
User Groups Examples
Glamour badges top commenters with User Groups, sending a clear signal to the community that there are active and respected commenters here, and offering a reward to other users to earn the badge as well. You’ll also see User Groups being used to badge users affiliated with Glamour, giving their comments more weight and keeping the comments section on brand.
Financial Times specifically badges Guest Writers with User Groups.
Wall Street Journal
The Wall Street Journal leverages User Groups to style the avatar of subscribers with a star, drawing attention to those users’ comments and distinguishing their comments from non-subscribers.