Add hand-picked content from around the web to any Collection.
When telling a story or selecting specific social content items to publish, Curate Search is the tool to use. This powerful Curate feature allows you to search Twitter, Instagram and Facebook and publish directly to a collection as the newest piece of content. Additionally, Curate Search allows you to create a content item out of any URL on the web. <span”>Here are a few ideas for how to get the most out of Curate Search.
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Curate Search Use Cases
Publishing User Photos
Asking users to submit photos is an excellent way to promote engagement and expand your social reach, all while leveraging your community for visually interesting content that can live on your site.
How to: Use your official Instagram (or Twitter) account to make a call for photos on a topic and prompt users to enter by posting a photo with a designated hashtag. Use Curate Search to review the submissions and select your favorites to promote on your site. Display the top photos on your site in a Gallery app or Media Wall for your audience to peruse. Don’t forget to remind your social followers to visit your site to see if they’ve been featured!
Story Telling through Live Blog
Curate Search is also a powerful addition to the Live Blog experience. Whether you’re covering a live event, a product launch or breaking news, use Curate Search to help tell your story with hand-picked pieces of social content in addition to your editor’s commentary or enabled Curate Rules. It’s especially helpful to use Curate Search when you’d like to present social content in a particular order.
How to: Open the Curate Search interface for the Live Blog collection you’re using. Search for and discover social content from Twitter, Instagram and Facebook around the topic you’re covering, and add content directly into the collection. It will appear in the Live Blog in real time, under the username of the native social account.
Hosting Social Q&A Sessions
Social Q&A sessions are typically conducted solely on Twitter, outsourcing the pageviews and engagement along with it. Using Livefyre’s platform, you can host these online events on your site to increase traffic and engagement, promote your brand on social media, and host the content on your site for future reference. Curate Search is preferable to Curate Rules in this instance, allowing you to control the order and timing of each question.
How to: To host a Q&A of your own, recruit an expert and choose a time and hashtag for the online event. Make sure to promote widely within your community in the week leading up to the Q&A to garner interest and participation. During the event, have your community ask questions via Twitter using a designated hashtag. Create a Livefyre Live Blog with replies enabled to allow a discussion to unfold around each question. During the event, use Curate Search to review the questions and select the best ones to publish, one at a time. Have your expert respond to each question within the Live Blog to drive traffic back to your site. Don’t forget to badge your expert via User Groups to make sure their responses stand out.
Supplementing Curate Rules
If you ever find yourself with a conspicuously empty collection at the beginning of a campaign or event, Curate Search can help. Use this tool to seed the collection with relevant content before you start promoting your hashtag or prior to your event. This ensures that the first users who visit your page will see engaging content and be encouraged to contribute content of their own.
Additionally, Curate Search can be helpful if you are in the middle of curating content around a topic and realize you’re missing a hashtag or part of the conversation. You’ll now be able to create new Curate Rules to capture that part of the conversation, and use Curate Search to backfill anything you’ve missed.
How to: To seed an empty collection with content, simply open the Curate Search interface for that collection and search for content to add. If you are adding content to a collection that has already been collecting content using Curate Rules, it will appear as the newest content in the collection.
Adding specific content
For those special occasions that require very specific pieces of content, it’s Curate Search to the rescue. The URL Embed feature is especially useful, enabling you to generate a piece of content from any URL on the web and add it to a collection. Whether it’s a piece of proprietary media, an article, a photo or even an item on Amazon…now content from any URL can be added to a Livefyre collection.
How to: Copy the URL that contains the media you’d like to add to a collection. Open the Curate Search interface for the designated collection, select the URL Embed option, and paste in the URL. You’ll see a preview of the content item that’s been created using the meta data of the URL. If you’re happy with the item, add it directly to the collection.