Create compelling and relevant social content streams for your Apps.
Curate Rules is an incredibly powerful and extensible tool for piping specific social content into Livefyre collections. Incorporating social content on your site keeps your content fresh and relevant, gives your users another opportunity to engage with and contribute to your content, and allows you to bring in authoritative content from around the web. Here is a guide to help you craft a strategy for using Curate Rules to create content for your site.
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Curate Rules Best Practices
Curate Rules can be leveraged within minutes by simply creating a Curate rule and populating a Comments collection with social data. These tips are especially relevant if you are curating user generated content onto your site. Note that if you’re only displaying social content from trusted accounts, not all of these steps will be necessary.
Step 1: Determine a goal
Successful Curate implementations begin with a clear goal. Big or small, this goal will guide you through the rest of the steps and help you measure success. Here are a few examples of goals you may have for a Curate engagement:
- Cover a breaking news story using social content to provide your readers with real-time information
- Create an eye-catching and interactive social visualization to increase time on site
- Aggregate content from the social accounts of your staff for live event coverage
- Increase social media buzz by driving users to create content using a specific hashtag
- Drive traffic to your site by hosting a social Q+A
- Display social chatter alongside live video coverage to provide additional value to your users
Step 2: Determine content sources
It pays off to spend time crafting your rules before they go live. You don’t want to be caught off guard by irrelevant content entering your experience. Taking the time to set up good Curate rules will ensure you aren’t just collecting content — you’re curating the best content.
- Search first: Take a minute to use Curate Search to search for social content with the various hashtags or keywords you’re considering. Are the results of the search the type of content that you want to appear on your site? It’s easier to work out the kinks in Curate Search (or the native social network) before getting your rules spun up, and it will also give you a sense of the quality and quantity of the content that you can expect in a campaign. Avoid using broad or generic terms.
- Use a test collection: Create a test collection on your UAT environment to kick the tires before you go live. This will make moderation easier when you start with a fresh collection for the main event.
Step 3: Choose an app
Now that you have a sense of the content you’ll be pulling in, it’s time to choose how you’d like to display it. Here are a few suggestions to get your wheels turning, and also take a peek at our guide to Selecting Apps.
- Using a Core App such as Comments, Chat or Live Blog is currently the easiest way to get social content straight to your page — no developer required!
- Media Wall and Feed are great for showing off any feed of social content.
- Trending is perfect for comparing trending hashtags or topics.
- To highlight a few photos or videos, use the Gallery App to provide a focused, cover flow type of experience.
- If location is important to your campaign, consider using Map so users can compare social submissions across geographical areas. Remind your users to geotag their submissions so they will appear in the Map.
Don’t forget to include a call to action somewhere on the page if there is a specific action you’d like your users to take. Tell them how they can see their content on your page!
Step 4: Curate content
Now you’re ready to start curating some content! Here are a few considerations as you create your Curate rules.
- Rule Names: Stay organized by naming each rule. Label the rule with an easy to identify name or use the feature to leave notes for other team members, such as “Disable on 4/1”.
- Premoderate: You’ll need to determine if each piece of content in your Curate rule will need to be reviewed by a moderator or not. We recommend streaming content directly into the application whenever you can as this creates a more real-time experience for your end users. If the app is sponsored or if you want to be especially careful about what content is displayed, you can set the rule to Premoderate and have a moderator approve each item individually. Also consider using the Premoderate Media collection setting if you are mostly concerned about inappropriate media.
- Seed content: Use Curate Search to populate the collection if it’s conspicuously empty before your rule starts to pick up steam.
- Feature content: When you feature a piece of content, your users will see a featured badge on the item in the app. This is a great way to reward your users and set the tone for the type of content you want to receive, and is a good way to highlight official or sponsored content.
Step 5: Promote the engagement
The final piece to a successful Curate implementation is making sure your users see this awesome engagement you’ve created. If this a typical published article such as a Chat next to a video or a Live Blog, then you likely won’t need to do any special promotion. But if you are urging your users to create social content using a hashtag, or to visit a microsite for a special campaign, you’ll need a promotion strategy to drive traffic to the engagement.
- Social Media: You already have an audience on Twitter, Facebook and Instagram. Make sure to invite them to participate in your experience!
- Homepage: Publishing a preview or call to action on your homepage is the easiest way to direct your audience to your Curate engagement.
- Ads: If you’re using a Curate engagement to acquire new users, you may need to use ads to drive traffic to your site.
- Call to action: Make sure to include a call to action for your users to participate. When a user sees their own content in your app, they will be more inclined to spread the word!
Step 6: Refine and monitor
Congrats, you’re live! If you’re using Curate for an ongoing experience, you’ll need to keep an eye on the app to make sure you’re pulling in the right content for the long term.
- Post moderation: If you are not premoderating Curate content, be sure to periodically monitor the collection to remove undesirable items. Also take note if your profanity filter needs to be updated with any additional words.
- Irrelevant content: Consider refining the rules if you’re pulling in irrelevant content. For example, E3 is both a gaming conference and the name of a band.
- Too much or too little content: You may need to revise your rules to expand or limit the amount of content. To get more specific, consider using settings such as minimum number of followers, verified accounts only, or photos/videos only. To expand your rules, research additional relevant hashtags, authors and/or keywords you can bring in. Also, make sure to continually promote the engagement.
- Missing Content: Monitor Twitter, Instagram and/or Facebook to see if you’re missing any content that you’d want to display. You can bring in the missing content via Curate Search and then create or modify a rule to make sure you don’t miss that content in the future.
- Ongoing promotion: Make sure to keep up the momentum by continuing to promote the engagement throughout the campaign.
- Disable rules: When the engagement ends, remember to turn off your Curate Rules. This will reduce clutter in Studio’s Content panel and reduces the burden on our platform.