Increase user acquisition and engagement by reducing the barriers to signing up.
The commenting experience begins with the login experience. We’ve helped many of our customers optimize their login experiences across authentication providers. Here are some helpful tips we’ve learned along the way that you may want to incorporate into your implementation plan.
Best Practices for Login Experience
Optimize your Registration Flow
If you want to increase user acquisition or comment counts, start by examining your sign up and login experience. The number of steps and types of questions you ask a user to complete in the sign up process will directly impact your registration conversion rate. As a rule of thumb, the shorter the sign up process, the more sign ups you’ll get. If you’re collecting information from your users that isn’t imperative to your business, consider nixing it. If collecting user data is especially important to your business, we recommend running A/B or multivariate tests to optimize your signup flow for collecting as much information as you can without negatively impacting your conversion rate.
If user acquisition is one of your goals, give your users a reason to hand over their email address. Whether it’s exclusive content, an opportunity for badges, or content rich email updates, articulate a benefit for users to join in your registration flow.
Consider Social Login
Many Livefyre customers have increased their registration conversion rate by giving users the choice to register with a social login or to create a username and password. Social login requires fewer clicks and is typically easier for the socially savvy user. It also greatly increases the chances of grabbing a profile avatar, which can enhance the human touch of your community. Maintaining the option to create a fresh account from scratch is important for those users who either do not have social accounts or who wish to maintain separate identities across the web.
Don’t be a Robot
Use personal, human language in your sign up process to reinforce that this user is joining a community of people, not just submitting another form.
Use a Modal
When a user clicks to log in or create an account, we recommend using a modal to handle the flow rather than redirecting the user to a new page. This provides a smoother, less jarring experience, and reduces risk of the user losing their place if there are any loading issues.
Write a Welcome Email
When a user creates an account and gives you an email address, it’s an opportunity to have a proper handshake to start your relationship off right. A welcome email is a great way to do that, especially if the user has also just opted into email notifications. In the welcome email, you may consider including your community commenting guidelines, the nature and frequency of emails the user can expect to receive, and anything else you’d like them to know.
Put Livefyre JS Auth on Every Page
Livefyre JS Auth is our updated auth package for implementing authentication with Livefyre. With Livefyre JS Auth, you only implement authentication once, for instance with Comments or Reviews, and then any additional Livefyre Apps that you embed on the page will be authenticated as well, such as a Media Wall. We recommend implementing Livefyre JS Auth in a centralized place such that it is available to every page of your site. This way all Livefyre Apps will have supported authentication no matter where you embed them.
Need Livefyre Enterprise Profiles?
Livefyre also offers Enterprise Profiles. If you do not currently have a profile system or if you do not need to collect additional information about your end users, LFEP may be a great fit for your community.