Keep your site fresh with consistent opportunities for your users to engage.
Social engagement opportunities have two main benefits: They allow your users a chance to engage with your brand and content, and your users in turn create content to make your site even better. There are many obvious ways for your team to use Livefyre around content that you create, such as Comments and Live Blog, but here are a few more ways for you to use Livefyre to allow your end users to create content for your site on an ongoing basis.
Here we outline several ideas for running social engagements on your site:
- Question of the Week
- Photo Submissions
- Trending Topics
- Ask a Journalist
- Weekly Comment Roundup
Ongoing Engagement Opportunities
Polls are a perfect tool for one-click user engagements. They are easy for you to create and fun for your users to engage with. Use a Poll to ask a question, take a vote or gauge interest around a topic with your community. A poll is most effective when it’s placed in a prominent and dedicated space on your website, and your team updates the poll on an advertised frequency.
How to: Create a Poll in the Polls section of Studio. Input a title, question and a number of possible answer choices. Save the poll, copy the embed code, and paste it directly into your CMS. Alternatively, you can paste the poll into a comments stream or a Live Blog using the Custom HTML option available to moderators.
Question of the Week
There’s no reason a participation prompt needs to be reserved for the end of an article or the top of a comments stream. Answering a meaningful question or sharing a memorable story is easier for most people than posting a thoughtful response to a long article. If you want to increase engaging touch points with your audience, asking a question is the easiest way to do it! You’ll likely convert some first time commenters with this strategy, and once someone has overcome the initial barrier of posting a comment, they may well end up posting more down the line.
How to: Publish an article page introducing the topic of the week and posing a question or asking your readers to share a story. Feature the best responses and make sure a community manager or moderator can interact with the active discussion. This is true content creation – keep your eyes peeled for new story ideas when reading your users’ responses.
Photos are popular, eye catching, and keep users on your page. And your audience loves to share them! Create a call to action for your community to submit photos around a topic on a daily, weekly or monthly cadence so they’ll know when to participate. You can choose to display all of the submissions or only the very best ones.
How to: Make sure to announce the initiative in advance to generate anticipation, which will lead to participation. This strategy will work with a Comments app or a more visual application such as a Media Wall. Think about using the Premoderate Content or Premoderate Media Collection settings to review photos before they appear on your site to ensure the content abides by your community guidelines.
Here are the three ways you can use Livefyre to collect and display user photos on your site.
- Photo Upload: If you want your community to upload their photos directly into the comments stream you can enable Allow Photo Uploads setting for that specific Collection. Users can upload pictures from their computer, social media accounts, or mobile photo library.
- Curate Rules: Ask your followers to post their photos to Twitter or Instagram with a unique campaign hashtag. Then create a Curate Rule to pull the photos in to a visualization like a Media Wall or Map. (Remind your followers to geotag their post if you use the Map app!)
- Curate Search: Ask your followers to post their photos to Twitter or Instagram with a campaign hashtag, and then use Curate Search to review the results. This is a great option if you only want to select the very best photos to display on your site.
Asking your users to participate via social media effectively generates content for your website and simultaneously expands your brand’s social reach. Curate customers can create a visualization showing how certain hashtags are trending relative to one another. This creates interesting content for your site while encouraging users to participate by tweeting with the hashtag of their choice.
How to: Create one collection per hashtag you’d like to compare, and then create an associated Twitter Curate Rule to follow each hashtag. Tag all of the collections you’d like to include with the same Collection Tag. Spin up a Trending App that tracks the Collection Tag and your users can view the trending hashtags in real time. Make sure to promote or prominently place the app, and include a call to action for users to Tweet with a hashtag they support.
Ask a Journalist
Instead of asking your users a question…how about they ask you a question! Designate someone from your staff who your users would be interested in gaining access to, and host an hour long Q+A on your site.
How to: Find a willing colleague or industry expert who has an interesting point of view. Place a Chat and a Live Blog on the same page, and ask users to submit questions into the Chat. Your expert can then read through the Chat and find questions to answer directly into the Live Blog. Be sure to enable Live Blog replies so users can respond to each answer. Alternatively, you could ask users to submit questions via Twitter and you can use Curate Search to pull in the most noteworthy questions.
Weekly Comment Roundup
Your users are creating content on your site everyday. Hopefully you are already featuring high quality comments, so consider publishing a weekly roundup of the best comments from around your site. You can also use this opportunity to gather feedback about what your community felt was the most noteworthy conversation of the past week.
How to: Search for featured content in Studio. You can simply copy and paste the best comments directly into your CMS to create a post. Alternatively, you can retrieve recently featured comments on your Site or Network and redisplay them via API.