Create compelling, timely stories.
If you are a Livefyre Core customer, Live Blog is available to you along with Comments and Chat. Though typically associated with covering events, our customers use Live Blog for any circumstance where it’s important to have control over all top level content in a collection. And the best part is that it’s easy to turn any Comments collection into a Live Blog!
Here are some ideas for helping you get the most out of Live Blog:
Benefits of Live Blog
Restricted Posting Permissions
By design, Live Blog only allows moderator and Curate content to be posted top level. This is useful when you want to have a single stream of authoritative content, separate from user comments.
Livefyre’s Live Blog enables your users to respond to each top level Live Blog post. We recommend enabling replies so that your audience can have breakout discussions alongside your editorial coverage. We increment the count of replies in real time, so your readers can scan through to see the conversation around the most popular posts. To enable replies, adjust the Allow Replies network or site setting under Default Settings, or enable the setting at the collection level.
As with all Livefyre Apps, Live Blog supports photo uploading from both desktop and mobile. Adding media into your Live Blog is a great way to keep your readers engaged and help them experience the event alongside of you. Adjust the Allow Photo Upload Network or Site setting under Default Settings, or enable the setting at the Collection level.
User Groups is another great feature to use when live blogging. If you are hosting a conversation with multiple collaborators, consider implementing User Groups to badge each person so your readers maintain a good sense of who is who.
For customers who subscribe to Curate, you’ll find that Curate Search is an especially helpful tool for discovering and posting relevant and timely content around an event or breaking news story for a Live Blog.
Curate Customers can create Rules to bring in all content from your journalists’ Twitter and Instagram accounts during the event. This allows your team to populate the Live Blog directly from a mobile device via social media that they may already be posting. Also consider adding a hashtag to the Rule if you want to avoid pulling in non-event related content from the accounts.
Live Blog Use Cases
Live Events and Breaking News
The origin of live blogging was to allow online readers to experience a closed conference or event through the eyes of a trusted journalist who is present. This continues to be a popular and effective use case for Live Blog. This value proposition also extends into breaking news as readers like to visit one page to get caught up on a story.
Live Blog is also a great tool for tracking unfolding stories that last days, weeks or months, such as long term investigations, sports tournaments, primary races, Fashion Week, etc. You can use these opportunities to establish your publication as the go-to destination for all things related to the topic, garnering additional pageviews with every update. If you have enabled email notifications, your users can follow a single Live Blog to receive email updates about the story.
Whether it’s a sports team, TV series, music artist etc., a Live Blog can be used to maintain a running aggregation of all Curate content pertaining to an individual, group or theme. Using vetted accounts is a safe way to create set-it-and-forget-it evergreen content on your site, and gives users a chance to see content about the subject from across the social web all in one place. If you’re interested in learning more about Curate, contact your Technical Account Manager or sales@livefyre.
Social Q&A Sessions
Social Q&A sessions are typically conducted solely on Twitter, outsourcing the pageviews and engagement along with them. Using Curate, you can host these online events on your site to increase traffic and engagement in addition to promoting your brand on social media. Live Blog is a great app for hosting Q&As so that you have complete control over the top level content that’s displayed, and your expert can reply top level or use the replies section, driving traffic back to your site. Read more about Social Q&As in our guide to Curate Search Use Cases.
Live Blog Tips
Promote the Live Blog
First and foremost – make sure to promote your Live Blog so your readers know when and where to tune in! Consider featuring the Live Blog on your homepage before and during the event, and use Facebook and Twitter to generate buzz and anticipation around the event. You can also set up the Live Blog early to start seeding it with content, allowing users a chance to follow the Live Blog so they’ll receive email notifications with your updates.
Tap the Social Web
Chances are that a great deal of content is being generated around the social web on the topic or event you are covering. Use Curate Search to discover relevant photos, videos and quotes from the event. By incorporating social content into your Live Blog, you’ll be able to provide your readers with a more multidimensional perspective.
Live Blog replies are a handy tool for engaging your audience while they read along with your Live Blog. As you’re live blogging, ask questions for your readers to respond to, such as “What do you want to see more of?” or “Who has been your favorite speaker so far?”. Your readers will respond in the replies section, which will help you feel the energy of your audience and inform your coverage. It also helps your audience feel engaged in the experience, even from far away.
Include a Poll
You can make the Live Blog more participatory by including a Livefyre Poll directly into the experience. This will give your readers a chance to express their opinion and see how it compares to the other that of other readers. Paste the Poll embed code into the Custom HTML tool. Contact your Technical Account Manager if you would like to enable the Custom HTML tool for your moderators.
Add Additional Apps
Another way to engage your audience while you’re using Live Blog is by embedding a Chat next to it. This way, readers can engage with your content and each other simultaneously in real time. Your community can also pose clarifying questions to the blogger who can in turn respond with the requested information in the Live Blog.
Live Blog Examples
M6 hosted a Chat alongside a Live Blog for their live coverage of E3. The Live Blog content gives the users something to discuss, and the user chat gives feedback to the blogger about what’s resonating with the audience.
Universal Music Group
Universal Music Group uses Live Blog to display social content on the homepage on artist sites. They create Curate Rules for the Twitter, Instagram, Facebook Page and Tumblr accounts for each artist to populate the Live Blog.
Wired Italy posted photos from the Mobile World Congress so their readers could experience the event from home. It’s easy to upload photos to a Live Blog directly from your mobile device if you’re on the go.